1) genuine, proper wording, language and euphemism not eclipse, respectful and not flatter, confident but not arrogant. Neither like administrative report, lack of enthusiasm, also cannot too warm, please too.
(2) focus on the reality, targeted, the best writing before to unit to understand somewhat, to avoid said lay language.
(3) seeking truth from facts, having substance in speech, their own advantages to outstanding, do not boast, deception.
(4) rich individual character, do not fall convention. If you can talk about industry prospect, market analysis or constructive opinions will receive the good effect. This aspect is no rule, need to use your head.
(5) the concise and comprehensive, write neatly.
